A complex packaging design solution for Crest.
In direct collaboration with P&G designers.
Duration: 12 weeks
Design Objectives
“Shelf Worthy” Display
“Dose to Brush” Dispensing Mechanism
User Experience
Ideation
Blurred for confidentiality
CONFIDENTIAL
Prototype (Functional)
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CONFIDENTIAL
Prototype with functional dispensing mechanism.
Production/Renders
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CONFIDENTIAL
No AI.
AI Assisted (alternate design)
In Context
Blurred for confidentiality
