Pokkisham: Artisan Treasures
Introducing handmade artisan goods to the global audience.
Duration: Ongoing Project
பொக்கிஷம்- Pokkisham:
Treasure, something valuable or precious. Often times, even referring to a person’s heart.
Logo Design.
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The “Kolam” is an old artwork that is often created outside of homes in India. It is a sign of welcoming good energy.
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The lines and shadows in the design symbolize the process of basket weaving.
Family Team.
Two different perspectives. Two different cultures. Combined to create Pokkisham.
Subha Baburao
Co-founder
Co-founder and Creative Director
Samrudh Prasanna
The Art.
Waste plastic from factories and shops are recycled into all kinds of products using this art form.
A common hobby in South India is basketweaving. Passed down generations to create all sorts of custom goods.
Real footage of our artisan partners weaving bags in India.
These products are then sold or used by the local artisans.
What if we introduce this localized practice to the rest of the world?
The User.
Environment: Casual setting for commutes, shopping, etc.
Role: Enjoys local shopping/fashion.
Market Opportunity: Looking for unique and exciting products.
Age: 20-50
Initial Samples.
Initial samples helped us identify room for improvement and customization.
How can we make this more appealing to the American audience?
Quick Concepts.
Our First Products.
Custom designs created by artisans in India.
Beach Tote Collection.
Our First Event
Trader’s Market event in Lake Zurich, IL.
Customers.
By analyzing customer trends, we gathered real world information to apply to our future products.
Kendra Scott Pop-up Event
Future Plans
Expand beyond handbags and promote all types of Indian goods. We also hope to create a wider range of unique designs.
