urban racer.

urban cycling reimagined

What if I designed a smart bike light system that allowed me to safely enjoy the thrill of nighttime riding?

MARKET RESEARCH.

RESEARCHING EXISTING SOLUTIONS REVEALED THAT PRACTICALLY ALL BIKE LIGHTS ARE MINIMAL AND SLEEK.

COOL… BUT REPETITIVE.

A NEW APPROACH: “HOW CAN I STAND OUT?”

DISTINCT, MEMORABLE AND UNIQUE.

CAFE RACERS: A DIY MOTORCYCLE CUSTOMIZED TO THE RIDER’S NEEDS.

IDEATION.

FORM CREATION.

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CODE AND COMBINE.

PUSH BUTTON CONTROLS LED RING. {FRONT AND BACK.]

DISTANCE SENSORS CONTROL FRONT LED ALERT LIGHTS.

CLOSER PROXIMITY = FASTER BLINKING.

COMBINING COMPONENTS INTO FORM.

PRODUCT BREAKDOWN.

CLICK TO PLAY

RENDERS.

FINAL PRODUCT.

FUTURE PLANS.

MAKE THE URBAN RIDER “STREET READY”. THIS MEANS MORE ROBUST DISTANCE SENSORS/ LIGHTS, WEATHER-PROOF HOUSING, AND AN IMPROVED INTERNAL DESIGN.