The Potion
A drink for the ages.
Imagine the Scene - 1920’s
Post-war high spirits.
Drinks, parties, and freedom.
A cultural shift.
The Prohibition Era - Chicago
Ban on liquor through America.
Chicago revolts.
Enter Al Capone - Partying in the Shadows
Secret underground bars ran by gangsters such as Al Capone.
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What are the issues with this experience?
Pain Points/Key Insights
Cheap, bitter liquor
Banned alcohol made homemade “bathtub gin” the only option.
Photo Reference: Pinterest
Dehydration
Alcohol consumption and overcrowded bars caused dehydration.
Redundant Choices
Limited alcohol options meant redundant drink variations.
How can I enhance this experience by eliminating these problems?
Electrolyte Drink.
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Electrolytes help with rehydration and are commonly used with alcoholic drinks in the modern day.
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An electrolyte drink can dilute/transform the taste of the bitter alcohol and give it a more expensive feel as well.
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Electrolyte drinks come in all different flavors, creating more options.
Drinkware Ideation
Ideation included form exploration and a deep consideration of the era and its needs.
Designed for the bartender.
Male and female glass to emphasize identity of the time.
Male Glass
Models: 3D Form Exploration
Jigger
Pitcher
Female Glass
The Ball Grip: A unique system allowing a quick grip from any angle. Ideal for crowded underground bars and indicative of the Art Deco era.
Shaker
Shot Glass
Journeymap: Bartender’s Perspective
Final Direction: Combining Worlds
Prohibition Era: Art Deco
What would feel unique to a person from the Prohibition era?
Modern minimalism with a touch of Art Deco.
Imagery: Pinterest
Electrolyte drinks: The Modern era
Materiality
Elegant Glass
Substitute for fine china considered luxurious.
Bakelite
A precursor to plastic commonly used in the Prohibition Era.
Aluminum
A rare, luxurious metal at the time. Lightweight metal helps with function.
CAD Modeling
Modernized look.
Male and female glass symbolizing identities.
Shaker with built-in strainer.
Removable top for refills.
How were things manufactured in the Prohibition Era?
Spout ring slides over top.
Split aluminum sheet wraps around glass body.
Handle + threaded rod welded on. (Weld shuts split aluminum sheet.)
Ball threads into rod.
Bakelite ball handle threads onto rod on ring.
Aluminum base attached with special adhesive.
Form Models.
Subconscious Satisfaction
Consistent angles, shapes, and materials create a family of form.